Elevate your perspective

DJI is the world’s leading manufacturer of drones for both private and commercial use. In collaboration with director Michael Bech, they were to open their flagship store in Copenhagen ‘DJI Store Nordic’. DAY01 was responsible for a minor update of the logo, as well as a small visual identity that in many ways captures DJI’s original style, but with a bit more of a retail twist. DAY01 has also been responsible for the design of foil while the store was renovated, as well as material for the opening party on Friday 13 October 2023.